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The origins of Insta Rice can be attributed through Vietnam's agricultural tradition. Since 1996, we owned four rice farms in Vietnam and have been a key part of the country's market landscape. Our journey began with a commitment to producing high-quality rice, building relations with local farmers, and contributing to the agricultural community.
We set out on a mission to share the original essence of Vietnamese cuisine with the rest of the globe, drawing on our significant knowledge and skills acquired over the years. In 2022, we proudly extended our reach beyond Vietnam's borders, taking our first step towards global outreach by introducing the vibrant flavors of Vietnamese rice to the UK market.
Insta Rice began its journey in the UK with the introduction of a flagship product, the premium ST25 rice. This exceptional rice variety has been a part of Asian and British meals, leaving its flavourful mark on diverse culinary traditions. Our premium rice has gained significant popularity, finding its way to numerous local oriental stores across the UK. As we continue on this path, we remain committed to enriching the culinary experiences of households far and wide.